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There
is no shortage of theories on optimizing a site for search. The four most
important factors are:
1.
Making sure that your site is search engine friendly. Since siteZen generates
all of the HTML, doing this is easy. We even provide space for meta-tags such as
descriptions and keywords.
 2.
Write content that is relevant to the subject at hand. This means choosing
keywords that you expect people to search on and using them frequently in the
text of the web site. siteZen provides a handy keyword density analyzer to show
how often words are used on any page.
3.
Submit sites to the important search engines in a format that they prefer.
siteZen will automatically create Google Sitemaps which are becoming the
standard for defining the pages in a site and making it easier for search
engines to crawl a site and know when it is likely to be updated.
Make
sure that other important sites link to your site. Having an attractive well
constructed site is more likely to be considered by important sites for outbound
links.
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